1. Performance Report

• Shows website performance in Google Search results.
• Key metrics:
  • Clicks (Users who clicked on your website from search results).
  • Impressions (Number of times your website appeared in search results).
  • CTR (Click-Through Rate) = (Clicks / Impressions) * 100%.
  • Average Position (Ranking position of your pages).
• Filters:
  • Search Type: Web, Image, Video, News.
  • Date Range: Last 7 days, 28 days, 3 months, etc.
  • Queries: Keywords users searched.
  • Pages: Performance of individual pages.
  • Countries: User locations.
  • Devices: Mobile, Desktop, Tablet.

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2. URL Inspection Tool

• Checks if a URL is indexed by Google.
• Shows indexing status, crawling issues, and structured data validation.
• “Request Indexing” option for faster indexing.

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3. Indexing

• Pages:
  • Shows which pages are indexed or not.
  • Reports errors like “Crawled – currently not indexed” or “Discovered – not indexed.”
• Sitemaps:
  • Submit XML sitemaps for better crawling.
  • View the last crawl date and errors.
• Removals:
  • Temporarily remove URLs from Google Search.
  • Clear cached URLs from search results.

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4. Experience (User Experience Reports)

• Page Experience: Checks Core Web Vitals (LCP, FID, CLS).
• Core Web Vitals: Measures page loading speed and interactivity.
• Mobile Usability: Detects mobile-friendliness issues.

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5. Enhancements

• Breadcrumbs: Ensures structured breadcrumb navigation.
• Sitelinks Search Box: Helps with internal search functionality.
• Product Schema: Checks structured data for eCommerce sites.
• Review Snippets: Validates rich results like star ratings.

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6. Security & Manual Actions

• Manual Actions: Alerts for penalties (spammy backlinks, thin content, etc.).
• Security Issues: Detects malware, hacked content, and phishing.

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7. Links (Backlink Analysis)

• Top Linked Pages: Shows which pages have the most backlinks.
• Top Linking Sites: Displays websites linking to your site.
• Top Anchor Texts: Shows most common anchor texts used.
• Internal Links: Identifies internal linking structure.

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8. Settings & Legacy Tools

• Users & Permissions: Add or remove users with different access levels.
• Crawl Stats: Shows Googlebot’s crawling activity.
• International Targeting: Sets up hreflang for multilingual sites.
• Messages: Receives notifications from Google about issues.

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