1. Performance Report
- Shows website performance in Google Search results.
- Key metrics:
- Clicks (Users who clicked on your website from search results).
- Impressions (Number of times your website appeared in search results).
- CTR (Click-Through Rate) = (Clicks / Impressions) * 100%.
- Average Position (Ranking position of your pages).
- Filters:
- Search Type: Web, Image, Video, News.
- Date Range: Last 7 days, 28 days, 3 months, etc.
- Queries: Keywords users searched.
- Pages: Performance of individual pages.
- Countries: User locations.
- Devices: Mobile, Desktop, Tablet.
2. URL Inspection Tool
- Checks if a URL is indexed by Google.
- Shows indexing status, crawling issues, and structured data validation.
- “Request Indexing” option for faster indexing.
3. Indexing
- Pages:
- Shows which pages are indexed or not.
- Reports errors like “Crawled – currently not indexed” or “Discovered – not indexed.”
- Sitemaps:
- Submit XML sitemaps for better crawling.
- View the last crawl date and errors.
- Removals:
- Temporarily remove URLs from Google Search.
- Clear cached URLs from search results.
4. Experience (User Experience Reports)
- Page Experience: Checks Core Web Vitals (LCP, FID, CLS).
- Core Web Vitals: Measures page loading speed and interactivity.
- Mobile Usability: Detects mobile-friendliness issues.
5. Enhancements
- Breadcrumbs: Ensures structured breadcrumb navigation.
- Sitelinks Search Box: Helps with internal search functionality.
- Product Schema: Checks structured data for eCommerce sites.
- Review Snippets: Validates rich results like star ratings.
6. Security & Manual Actions
- Manual Actions: Alerts for penalties (spammy backlinks, thin content, etc.).
- Security Issues: Detects malware, hacked content, and phishing.
7. Links (Backlink Analysis)
- Top Linked Pages: Shows which pages have the most backlinks.
- Top Linking Sites: Displays websites linking to your site.
- Top Anchor Texts: Shows most common anchor texts used.
- Internal Links: Identifies internal linking structure.
8. Settings & Legacy Tools
- Users & Permissions: Add or remove users with different access levels.
- Crawl Stats: Shows Googlebot’s crawling activity.
- International Targeting: Sets up hreflang for multilingual sites.
- Messages: Receives notifications from Google about issues.